Who is NDC, the City’s demographer?

National Demographics Corporation (NDC) is a nationally recognized nonpartisan demographic firm that assists local governments throughout the states of California, Arizona and Nevada by guiding their districting and redistricting processes while leaving the final policy decisions to the jurisdiction’s residents, elected leaders and City staff. With over four decades of experience, NDC has successfully completed over 375 projects. Learn more about NDC and their team on the NDC website.

NDC’s contract with the City includes the demographer technical analysis and mapping functions, as well as bilingual communications activities including the development/maintenance of this districting website, weekly social media posts and targeted boosted posts, and press release copywriting and distribution to media contacts and community groups.